Experience Development

A spirit bear and her cub stand along a riverbank.

Nimpo Lake | Kari Medig

Indigenous Tourism BC’s (ITBC) Experience Development Team works closely with Indigenous communities and entrepreneurs throughout BC to support the development and enhancement of Indigenous destinations, tourism experiences and products.

ITBC works in collaboration with Destination BC and other partners by delivering programs for all stages of Indigenous experience and destination development:

  • Destination Development
  • Training and workshops delivered by ITBC or other tourism industry partners
  • Push for Market Readiness Funding
  • Indigenous Tourism Specialists in four of the six tourism regions in BC

Why Indigenous Tourism Matters

Indigenous tourism matters to us all. Many Indigenous communities are choosing tourism as a path to social and economic development, cultural sharing and reconciliation. As the original inhabitants of this land, Indigenous hosts have been prepared since time immemorial to welcome visitors to this beautiful land in ways that respect and sustain natural abundance for all life. When we come together to learn from each other, we succeed.

Play Why Indigenous Tourism Matters

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Destination Development

Supporting the tourism advancement of Indigenous communities by working collaboratively with First Nations in key corridors and areas, Destination BC, the Regional Destination Marketing Organizations and other partners to develop compelling Indigenous destinations in BC.
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Training & Workshops

Our workshops and training programs have been designed to support the development of Indigenous tourism businesses from concept to export-ready.
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Push for Market-Readiness

The program supports Indigenous tourism businesses and communities with expertise and funding to improve the development of market-ready experiences in BC.
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Regional Indigenous Tourism Specialists

Connecting emerging entrepreneurs, growing businesses and interested communities to development and planning opportunities, programming and resources.
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Indigenous Tourism Specialists

Indigenous Tourism BC has partnered with four Regional Destination Marketing Associations to cohesively encourage the development of Indigenous destinations, experiences and products across British Columbia.

Each region works with an Indigenous Tourism Specialist who oversees the engagement with regional First Nations communities and entrepreneurs; implementation of priority projects; acquisition of content for marketing activities; and more.

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©2021 Indigenous Tourism Association of BC. All Rights Reserved.

The Indigenous Tourism Association of British Columbia is a non-profit, membership-based organization that is committed to growing and promoting a sustainable, culturally rich Indigenous tourism industry.